Operational Field Marketing Manager - Basildon (BST-99990-SM)

Apply now

Operational Field Marketing Manager
Basildon, Essex, England

A world leader in the agricultural and construction equipment businesses are now looking for an Operational Field Marketing Manager to actively support in the development and execution of the annual marketing plan including: Advertising campaigns, customer database development and media relationships.
As the Marketing Manager you will be responsible for:
Implementation and adaptation of Central Marketing group strategies to local market requirements;
Support new products launches in terms of pricing, terms and conditions and marketing documentation;
Support the PSSMs in presenting the product offering and the related commercial offers;
Regular field visit to the Network (Dealers/Sub Dealers) to identify new business opportunities, and support the execution of marketing initiatives at dealer level
Identification and provision of point of sale and marketing materials for dealer and customer use;
Liaise with Central Marketing on Competitors Pricing/Product Offering in the Market;
Close co-operation with the Country Marketing Manager to ensure that marketing actions are reflected in the forecast;
Support the Country Marketing Manager in the generation of relevant reports: Gross Sales; Std Margin; Product penetration; Market potential; Sub Dealers business development, etc.
Dealer incentive program generation, their identification, launch and management having understood current Company and dealer status and competitive situation to optimize sales potential;
The successful candidate will have proven experience in similar roles with excellent team work, coaching and communication skills.

Your CV will be forwarded to Jonathan Lee Recruitment, a leading engineering and manufacturing recruitment consultancy established in 1978. The services advertised by Jonathan Lee Recruitment are those of an Employment Agency.