Thursday, 9 August 2012

Category Development Manager - Uxbridge (889046 - 1176)

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Category Development Manager
Uxbridge, Greater London, England

Category Development Manager - 1176

Grade:

SG12

Duration:

4 Months (Could be extended)

Required Start Date:

ASAP

Working Hours:

09:00 – 17:00

Position Overview:

CATEGORY
  DEVELOPMENT MANAGER

1) Be
  the expert on market, category, shopper, consumer , competitor and the macro
  environment by leveraging all available data sources a)Develop client and
  competitor category intelligence and insights by tracking of price,
  promotion, format and distribution etc. b)Develop external category
  understanding c)Coordinate pre and Post launch NPD tracking d)Coordinate full
  post evaluation of 5 start activations

2) Develop
  a partnership approach with marketing as the sales lead through the AC
  process and for all NPD development.

Skills
  Required:

Significant
  experience in a similar Category Development role An engaging communicator
  with the ability to influence at all levels Leadership and coaching skills
  Presentation skills FMCG experience Highly numerate with the ability to
  analyse complex data Ability to provide insight and strategic direction into
  category plans.

Skills
  Preferred:

Leadership

Experience
  Required:

a) Provide
  & coordinate, input of market, customer and shopper requirements.
  b)External benchmarks c)Display requirements i)Outers, shippers, etc. d)Align
  the ATL with the activity programme e)Launch model development

3) Provide
  thought leadership around the POB vision for the category to drive my client’s
  category and brand performance. a) Lead shopper behaviour best practice and
  business thinking on category drivers b) Create the in store category vision
  and fixture style guides. c) Define and sign off core range and priority
  packs for the category. d) Key Priorities around the Big Bet activations:
  Tablet transformation, Bite size range extension etc.

4) Energise
  the National Sales Force behind category activity through inspiring
  communication a) Create externally focussed, category leading, compelling
  commercial propositions, aligned to the category and occasion based
  strategies. b) Coordinate and deliver marketing briefings to the sales team
  c) Be the Sales Lead to deliver the "Ready to Sell" for each project
  by ensuring all functions have delivered all launch requirements 22 weeks
  from in store date.

5)Support
  the development and adoption of client Sales led initiatives in the country
  a) Snacking b)Customer Category Vision (priority for H2) c) Customer into the
  heart of Planning

6)
  Support OBM to develop and implement "Occasion" based and cross
  category opportunities within the category and the country e.g. a)Morning
  start b)With coffee

 
 

Education
  Required:

Degree
  preferred

Your CV will be forwarded to Jonathan Lee Recruitment, a leading engineering and manufacturing recruitment consultancy established in 1978. The services advertised by Jonathan Lee Contracts are those of an Employment Business.

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